“Small Spil©. Big Ideas.”
• To help you develop a mission statement, visit the Design Directory and read mission statements from 5 different companies. They can usually be found in the ABOUT section of the websites for the companies. Leave a comment on the class blog with the most effective mission statement that you discovered. Copy and Paste it into the comment window. (graded)
• As a new graphic design company, you will need a slogan and a mission statement.
A slogan is a “short and striking or memorable phrase used in advertising.”
A mission statement is a summary of the aims and values of a company, organization, or individual.”
• Brainstorm different slogans and write a rough draft of your company’s mission statement on loose leaf and leave in your class folder to be typed up and presented with your logo. (graded)