The area of design that involves type that we need to study is called typography. Before we begin designing our company name in Illustrator, let's take a brief look at the basics of typography.
Instead of answering questions, such as "What is the difference between Serif and Sans-Serif type?"
Try and define each of the following in your own words or by quoting the document, but your definitions need to be 1 - 2 sentences. Do not copy entire paragraphs. We need short definitions that we can add to or clarify later on. You can COPY and PASTE the terms below into Microsoft Word and define them there. You will save your work as GD_Vocabulary_yourname. We will be using your definitions in future typography labs. Please save this document in the folder you created on computer on Friday.
- Typeface
- Font
- Serif
- Sans-serif
- Glyph
- Character
- Kerning
- Tracking
- Alignment
- Measure
- Leading
- Ligature
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