Design Company Name

Today you will chose one of your design company names from Lab 8 in a specific font and color.  You will copy and paste that into a new 7" (wide) x 5" (height) document in Illustrator and save that as Project_1 in your design company folder.

Before you do that, visit the Design Directory and go visit one of the design companies that caught your eye.  Try and find a .GIF or .JPEG graphic of the company name and logo if available.  Hold CTRL and click on the graphic to SAVE it to your design folder or desktop.  If you do not like the way the company designed their name, browse some of the other company websites and find one that you think is a good example.

Lab 7

Intro to Typography

The first step of developing our graphic design companies will be to finalize the name of your company.
The area of design that involves type that we need to study is called typography.  Before we begin designing our company name in Illustrator, let's take a brief look at the basics of typography.

Instead of answering questions, such as "What is the difference between Serif and Sans-Serif type?"

Try and define each of the following in your own words or by quoting the document, but your definitions need to be 1 - 2 sentences.  Do not copy entire paragraphs.  We need short definitions that we can add to or clarify later on.  You can COPY and PASTE the terms below into Microsoft Word and define them there.  You will save your work as GD_Vocabulary_yourname.  We will be using your definitions in future typography labs.  Please save this document in the folder you created on computer on Friday.

• Typeface
• Font
• Serif
• Sans-serif
• Glyph
• Character
• Kerning
• Tracking 
• Alignment
• Measure
• Leading
• Ligature

Principles of Design

Lab 6

How can we add another principle of art to repitition to create a composition using some of the shape and color tools we learned over the last two days?  

•Create a 5” x 5” square in Adobe Illustrator and create a solid color GROUND and start with a single shape of a different color.  How can you use COPY and PASTE and ONLY color differences to suggest MOVEMENT, RHYTHM, PATTERN, or VARIETY?  See principles of design link for definitions of the terms.  


• Save the file as Lab 6

Lab 4 - Line

How can you use line, stroke color, and a background color with the idea of repetition to create a simple 5" x 5" design in Adobe Illustrator?  What principles of design do you think involve repetition?
After you create your own design using a two-color figure/ground relationship, click on the link for design principles in the links/resources list and answer the following question:

Which principle of design do you think your use of line and color in Lab 4 demonstrate?  


Leave your answer as a comment on this post.

Research Review

Yesterday, students explored a directory of Graphic Design companies that currently do work in New York City.  We will take a brief look at some of the companies that students said 'stood out'.  We'll take a look at what makes them noticeable, what kinds of services they offer, clients that they have worked for, and some of their actual products.

After we take a look a look at some of the designs, you can get your computer and try and leave a comment if you were absent yesterday.  If you'd like to finish answering the questions for full credit, Leave a new comment with only the answers you left unfinished, or email me your full set of answers at mr.powhida@gmail.com

Exit ticket: On the sheet of scrap paper, write down 1 - 2 names quickly, without thinking very much, of what you would call your OWN graphic design company.  Place it in your folder