Slogan and Mission Statement

“Small Spil©. Big Ideas.”

• What is your company’s slogan and  mission statement?  How do you want to use design to communicate information, market products, and help clients? What style, attitude, and creative thought will your company offer?    

• To help you develop a mission statement, visit the Design Directory and read mission statements from 5 different companies.  They can usually be found in the ABOUT section of the websites for the companies. Leave a comment on the class blog with the most effective mission statement that you discovered. Copy and Paste it into the comment window.  (graded)

• As a new graphic design company, you will need a slogan and a mission statement.
A slogan is a “short and striking or memorable phrase used in advertising.”
A mission statement is a summary of the aims and values of a company, organization, or individual.”

• Brainstorm different slogans and write a rough draft of your company’s mission statement on loose leaf and leave in your class folder to be typed up and presented with your logo. (graded)